Blogging begins!

25 Feb



Welcome to my first blog post!

I am a third year marketing student in Cork Institute of Technology. As part of our new technologies for marketers module we have been given the task of maintaining a blog for the coming 6 weeks. Over this time I will be posting and blogging about topics concerning marketing and in particular social media.

Looking forward to getting started!


Dell social media Vlog

7 May

What I learned from NTFM class

22 Apr


The end is nigh! We’re approaching the end of yet another college year and so the end of my blog posts and sadly our NTFM module. I have to admit when I was told at the start of the semester that I was expected to write a weekly blog post I was more than a little apprehensive! After three years of being expected to learn and regurgitate theory I thought that it would be a difficult transition to discussing topics with my own personal opinions and views, however as I got into writing the blog posts weekly I began to enjoy it. It was a great feeling when somebody would start to follow my blog. Somebody was actually interested in my opinions and what I had to say on topics of social media and technology. The blog posts helped build my confidence in expressing my own views on such topics.

I thoroughly enjoyed the NTFM module, it wasn’t a module built around passing an end exam instead it was aimed towards increasing our awareness and giving us a genuine insight into the power of  technology and social media in marketing now in 2013 and the capacity of what it may be capable of in the future.

I think the thing that struck me from what I learned in NTFM class is the power of technology and just how much they know about us. When doing my blog post on the filter bubble which you can read here I found it of great interest to discover the extent to which search engines tailor results for us based on the information they have gathered about each individual user. This is a huge epidemic in the world of technology which affects all of us as users of the wonderful World Wide Web, sadly I   would never have known about if it hadn’t been for this NTFM module and I am grateful that I got an opportunity to get an insight into it. To find out more about the filter bubble have a look at this Ted talk.

I also found the blog posts on “ #Addictedtotwitter “ and “Is Facebook taking over our lives?” very interesting topics to research. I learned the extent to which people dependent on social media for everything from news to purchasing decisions to keeping in contact with friends and family. Of course I knew that social media was a huge tool for marketers and I knew that there are millions of users worldwide on these social networking sites but had it not been for NTFM I don’t think I could possibly of understood just how addicted to social media we really are. But don’t take my word for it have a look at the statistics, they speak for themselves!  NTFM was an eye-opener to the world of technology and social networking.  It has made me conscious of how much information search engines such as Google know about me and how much actual content social networking sites such as Facebook OWN about me. Yes it says owns! Did you know that Facebook own any content you put on the site, they actually own your photos and opinions expressed on the social networking site.  If I have taken anything from NTFM it is this, I must be conscious with every click of the mouse how much information I am giving away about myself.  Have a read of this it outlines just how much content Facebook is entitled to from your account. Knowledge is power!

I bid a fond farewell to my followers for now and thank you for displaying an interest in my posts each week. But do not worry Im sure I wont  stray away from my wordpress account for too long!

Goodbye for now, Carol  🙂


15 Apr


Twitter is a real time social network which allows you to stay connected to the latest stories and news which is of interest to you. Why is it only content which is relevant to you? Well because you get to decide what conversations you want to follow of course! You can follow accounts of people you know, businesses that you like, events and news that interest you, celebrities that you are a fan of, (the list is endless) and you then follow their conversations. Have a look at this article from Yahoo which answers any questions you could possibly have regarding the social network.

Twitter is made up of little nuggets of information called Tweets which are then followed. Each Tweet is 140 characters long and you can see photos videos and conversations directly in Tweets. To learn all you need to know about Twitter click here. This page explains the hypothesis of Twitter better than I ever could!

Don’t get the wrong idea though; you don’t need to tweet to get value from Twitter. You can be a contributor or a watcher. Regardless of whether you contribute by tweeting a hundred times a day of never you are still surrounded by information which interests you! I myself am a watcher. I follow things which are relevant and interesting to me and I then enjoy reading the content on my newsfeed. I rarely Tweet. Despite this lack of contribution I am still completely addicted to the social network! The only conversations that I follow are of  a genuine interest to me, unlike rival social network Facebook where I like pages which are of no relevance or interest to me whatsoever for a competition and they are still popping up and cluttering my newsfeed a year later, because the conversations are of interest I can’t help but log on at least 5-6 times a day.

I would consider myself a bit of Twitter addict but logging on 5-6 times a day is nothing compared to some of my friends who have the Twitter app open on their smartphones 24/7! Do this quiz to find out how addicted to Twitter you are. My result was 33%….Not as bad as I thought it would be!

From its humble beginnings Twitter has thrived and currently has over 200 million users worldwide. Check out this video shows the social network’s development from its first tweet in 2006 to the biggest news headlines it brought to its users over the years. Some really interesting stuff guys! Inspirational too, just goes to show even from the smallest of beginnings something great can grow, we can achieve if we try, watch this space!

Leave a comment with any opinions.


Surfing the web in a filter bubble

10 Apr

Maryland Renaissance Festival

The objective of this blog post is to answer the following question. Are searching the web in a filter bubble?

So what is a filter bubble? The concept of a filter bubble was developed by Eli Pariser. A filter bubble in essence is result state in which a search engine selectively guesses what information a user would like to see based on information about the user based on that users past search history & past click behavior and location. Check out this Ted Talk for a better understanding of the concept “filter bubble”.

Because of this users are not exposed to viewpoints which disagree with them. This makes me ask the question, when we search a term are we seeing what we need to see or are we seeing what we want to see?

At the moment there is no transparency on the issue. As a user I do not get to decide what gets in to my newsfeed and more importantly I do not see what is left out. I find it a scary thought that the information I take into account when forming an opinion on a topic is largely controlled by an algorithm which has decided what I should or shouldn’t see!

If I search a term on my laptop I get a particular newsfeed however when I use a different computer, I get a different news feed. Ignorance is caused by a lack of knowledge and I fear that if we are not exposed to opinions and views which may contradict our own then surely we will be left with a lack of understanding for other people’s point of view therefore becoming ignorant to the opinions of others. This article from DuckDuckGo, the search engine which does not record its users information such as past searchs highlights some of the critical issues with a filter bubble.

However, I do feel that it is also important to point out that statistics do show that personalisation of search engine results makes us four times more likely to click a link. I suppose this does make beg the question, is the filter bubble simply making the web more efficient or is it constricting our opinions and ideas? I for one believe the latter.

Have a look at this article Bubble Trouble for some interesting views and opinions on the filter bubble issue.

Please don’t be shy guys leave a comment with your opinion on the issue!

Is Facebook taking over our lives?

14 Mar

facebook like

Log in.  Check notifications, poke everybody back, go to homepage- do the happy birthday ritual. Go back to home page, change from top news to most recent have a scroll down. Like a couple of pages. Have a good look through friends photos. (Don’t lie we’re all guilty of it!) Repeat this process every few hours, occasional changes such as messages and notifications may occur!


Statistics show that a shocking 57% of people using social networking sites talk to more people online than in real life. People are spending more time at home on Facebook, seeing what is going on around them rather than actually getting up and doing something productive with their day. I AM ONE OF THOSE PEOPLE. Facebook is without a shadow of a doubt taking over my life, I am, however, powerless to stop it… I am a Facebookaholic, an addict! I am obsessed!!  The days of going out to meet friends are gone!  The general consensus is why go out to meet them when I can look through their photos & chat to them from the comfort of my own home?

So why do we love Facebook so much? Personally I think its because it makes everybody so much more accessible. I use Facebook to stay in touch with friends and family, both at home and abroad, for free. I also use it to plan my social diary, it keeps me updated on upcoming events that I may be interested in or have been invited to. I even use it to keep up-to date with college work and assignments. Almost every course in our college has its own class page where we all post and share  information & questions with each other. Honestly, I don’t think there is an aspect of my life which Facebook is not of any relevance. Now that’s a scary thought!

As far as I’m concerned the Facebook phenonomen is here to stay, its simply too big to disappear, with over 900 million active users worldwide! Facebook has taken over our lives but whether this is a good or a bad thing remains to be seen I think.

Take this quiz to see how addicted you are to the social network.

I would blog for longer but I must respond to some messages on Facebook! ADDICTED!

Until next time, adios! 

Apps are dead long live the mobile!

6 Mar


“Apps to be as big as the internet” this was the headline of a BBC technology report by Maggie Shiels on the 20th July 2009.

Fast-forward four years on to 2013 and this couldn’t be further from the truth! Although they ARE very popular but bigger than the web? I don’t think so!! How can something that has such a huge reliance on the web become bigger than the web itself? Apps are a dying trend, why download an app when you have a mobile site at your fingertips? Mobile sites and mobile apps have become very close in terms of user experience so why go to the trouble of downloading an app when you can get the same service for free on a mobile site! Unlike apps mobile sites aren’t going anywhere and are growing and improving with each year that passes. As a matter of fact at a digital marketing institute of Ireland conference earlier this year 2013 was entitled the year of the mobile! Although one only has to look at the statistics to see that this is true, 40% of traffic to the web comes via mobile. Have a look at their blog post to see for yourself. Mobile sites allow businesses to reach a larger target audience (why one would use an app alone and miss a potential market baffles me!) A mobile site can be run on any mobile device with a browser in comparison one must download an app before being entitled to its content. Another major advantage of mobile sites is that they are automatically updated unlike apps which require the customer to download the latest update if a newer version is released. Mobile websites have a clear advantage they are relatively easy to create, one does not need to create separate apps depending on the type of mobile device and they have a larger potential market! Have a look at this blog post  to check the advantages of mobile sites in comparison to apps in more detail.

I think by now it has become pretty clear that the app is dead,  long live the mobile!!


Final Year Marketing Student With an Interest in Finance

Theresa's Thoughts

"Without inspiration the best powers of the mind remain dormant. There is a fuel in us which needs to be ignited with sparks" - Johann Gottfried Von Herder


Marketing is the name of the game.

Sheana's Marketing Blog

"I only hope that we don't lose sight of one thing - that it was all started by a mouse." -Walt Disney